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Herond · Browser & Wallet
Partner Deck · Ad Inventory

The advertising journey of
Herond Browser & Wallet

Follow the real user flow across 6 steps — discover every available ad placement, from opening a new tab to opening the crypto wallet.

Placements
7 ad surfaces
Surfaces
Browser + Wallet
Audience
Web3 · on-chain wallets
Models
CPC · CPM · CPA · Rewarded
Inventory overview

7 ad placements across one ecosystem

Every placement carries a transparent "AD" label and can be toggled in Settings — a brand-safe ad network that respects the experience.

Placement
Surface
Behavior
Model
1
Herond Suggest
Omnibox
Matched to keyword intent
CPC
2
Sponsored Shortcut
New Tab grid
Artwork tile + AD badge
CPM
3
Banner Carousel
New Tab slot #2
5 creatives rotating every 5s
Share-of-voice
4
Native In-Feed
News feed
Cards interspersed in stories
Native
5
Opt-in Push (Rewarded)
Bottom-right toast
Earn tokens for viewing
CPA
6
Wallet Promo
Wallet sidebar
3 creatives, auto 8s, swipe
CPM
7
Advertiser Portal
herond.ad
Self-serve campaign console
Self-serve
New Tab
01/ 06 · NEW TAB

New Tab: 4 placements on one screen

The moment a new tab opens — the screen users hit every session — four ad placements appear at once without cluttering the view.

  • Omnibox — gateway to Herond Suggest (step 2).
  • Sponsored shortcut — full-bleed artwork tile + AD badge.
  • Banner carousel — 5 rotating creatives (slot #2).
  • Opt-in push — rewarded card in the bottom-right.
Frequency Every new tab Simultaneous 4 touchpoints
02/ 06 · OMNIBOX

Type a search: intent-matched Herond Suggest

As the user types, the omnibox expands a Herond Suggest block — 3 sponsored suggestions matched to the search intent.

  • Crypto keywords → the crypto set (airdrops, wallet, exchanges).
  • shopping · travel · gaming — each category has its own set.
  • No match → the default web3 set.
Type Search-intent Unit 3 suggestions / query Model CPC / contextual
Herond Suggest
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News feed
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03/ 06 · NEWS FEED

Scroll the News Feed: Native In-Feed Ads

Below the hero sits an editorial news feed (Discover · News · Sports · Tech…). Sponsored placements are interspersed naturally among the stories.

  • Sponsored cards blend in as news, scrolling with the content.
  • Feature + 3-card grid layout — many slots for ad inventory.
  • Less intrusive → higher CTR than standard banners.
Type Native Unit In-feed card Model Native / CPC
04/ 06 · REWARDED

Opt-in Push: the rewarded ad

After the page settles, a toast slides up from the bottom-right: "StableEarn — 8% stablecoin yield", labeled "Herond · Rewarded notification".

  • Users actively opt in and earn tokens for viewing.
  • "View & earn reward" CTA + a close button for control.
  • Tied directly into Herond's token economy.
Size 360px toast Engagement Rewarded Model CPA / awareness
Opt-in push ad
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Wallet promo carousel
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05/ 06 · WALLET

Open Herond Wallet: in-wallet promo carousel

Inside the crypto wallet panel (balance, Send/Receive/Swap, multi-chain tokens) sits a slim promo banner — unique inventory reaching users who actually hold on-chain assets.

  • 3 rotating creatives, auto 8s, swipeable, with dots.
  • Compact "Ad" label — never overwhelms wallet content.
  • Ideal for tokens · DeFi · dApps · exchanges.
Size 92px banner Audience Wallet holders Model CPM / targeting
06/ 06 · AD PLATFORM

herond.ad — the self-serve advertiser portal

All the inventory from the previous 5 steps is operated through a self-serve portal: create campaigns, fund budgets, choose targeting & pricing — partners stay fully in control.

  • 3-step flow: Fund → Create campaign → Targeting.
  • 5 adgroup types: Smart Bidding · Source Packages · Audiences · Retargeting · Manual.
  • Connect Wallet + fund budgets on-chain, transparent billing.
Portal herond.ad Operation Self-serve Billing On-chain
herond.ad advertiser portal
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Why Herond

A differentiated Web3 ad network

High frequency, diverse formats, an exclusive audience and full transparency — all in one seamless experience.

01

High frequency

4 placements right on the default new-tab screen — a touchpoint every single session.

02

Diverse formats

Search-intent, shortcut, banner carousel, native feed, rewarded push, wallet promo.

03

Exclusive audience

Web3 users with wallets & on-chain assets — an audience no mainstream platform has.

04

Multiple pricing models

CPC, CPM, CPA, native, rewarded, share-of-voice — flexible to any goal.

05

Transparent & safe

Clear AD labels + user-facing toggles → brand-safe and compliant.

→

Ready to partner

Reach out to the Herond team for creative specs and to launch a pilot campaign.