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Herond
Herond · Browser & Wallet
Partner Deck · Ad Inventory

The advertising journey of
Herond Browser & Wallet

Two journeys in one ecosystem: where ads appear to users (5 steps), and how partners run ads on herond.ad — fund, create, target, approve and track.

Placements
7 ad surfaces
Surfaces
Browser + Wallet
Audience
Web3 · on-chain wallets
Models
CPC · CPM · CPA · Rewarded
Inventory overview

7 ad placements across one ecosystem

Every placement carries a transparent "AD" label and can be toggled in Settings — a brand-safe ad network that respects the experience.

Placement
Surface
Behavior
Model
1
Herond Suggest
Omnibox
Matched to keyword intent
CPC
2
Sponsored Shortcut
New Tab grid
Artwork tile + AD badge
CPM
3
Banner Carousel
New Tab slot #2
5 creatives rotating every 5s
Share-of-voice
4
Native In-Feed
News feed
Cards interspersed in stories
Native
5
Opt-in Push (Rewarded)
Bottom-right toast
Earn tokens for viewing
CPA
6
Wallet Promo
Wallet sidebar
3 creatives, auto 8s, swipe
CPM
7
Advertiser Portal
herond.ad
Self-serve campaign console
Self-serve
New Tab
01/ 05 ·NEW TAB

New Tab: 4 placements on one screen

The moment a new tab opens — the screen users hit every session — four ad placements appear at once without cluttering the view.

  • Omnibox — gateway to Herond Suggest (step 2).
  • Sponsored shortcut — full-bleed artwork tile + AD badge.
  • Banner carousel — 5 rotating creatives (slot #2).
  • Opt-in push — rewarded card in the bottom-right.
Frequency Every new tab Simultaneous 4 touchpoints
02/ 05 ·OMNIBOX

Type a search: intent-matched Herond Suggest

As the user types, the omnibox expands a Herond Suggest block — 3 sponsored suggestions matched to the search intent.

  • Crypto keywords → the crypto set (airdrops, wallet, exchanges).
  • shopping · travel · gaming — each category has its own set.
  • No match → the default web3 set.
Type Search-intent Unit 3 suggestions / query Model CPC / contextual
Herond Suggest
🔎
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News feed
📰
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03/ 05 ·NEWS FEED

Scroll the News Feed: Native In-Feed Ads

Below the hero sits an editorial news feed (Discover · News · Sports · Tech…). Sponsored placements are interspersed naturally among the stories.

  • Sponsored cards blend in as news, scrolling with the content.
  • Feature + 3-card grid layout — many slots for ad inventory.
  • Less intrusive → higher CTR than standard banners.
Type Native Unit In-feed card Model Native / CPC
04/ 05 ·REWARDED

Opt-in Push: the rewarded ad

After the page settles, a toast slides up from the bottom-right: "StableEarn — 8% stablecoin yield", labeled "Herond · Rewarded notification".

  • Users actively opt in and earn tokens for viewing.
  • "View & earn reward" CTA + a close button for control.
  • Tied directly into Herond's token economy.
Size 360px toast Engagement Rewarded Model CPA / awareness
Opt-in push ad
🔔
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Wallet promo carousel
👛
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05/ 05 ·WALLET

Open Herond Wallet: in-wallet promo carousel

Inside the crypto wallet panel (balance, Send/Receive/Swap, multi-chain tokens) sits a slim promo banner — unique inventory reaching users who actually hold on-chain assets.

  • 3 rotating creatives, auto 8s, swipeable, with dots.
  • Compact "Ad" label — never overwhelms wallet content.
  • Ideal for tokens · DeFi · dApps · exchanges.
Size 92px banner Audience Wallet holders Model CPM / targeting
Part 2 · The Advertiser Journey

Running ads on herond.ad

A self-serve platform where partners fund budgets, create campaigns, target, choose ad formats, get approved and track performance — billed on-chain.

A1 Access A2 Fund A3 Create campaign A4 Targeting A5 Creative & Approve A6 Track A7 Manage
herond.ad Campaigns dashboard
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A1/ HEROND.AD · ACCESS

Access herond.ad & Connect Wallet

Open the self-serve Ads console and connect a wallet to sign in, fund and pay on-chain — balance shows instantly.

  • Full console: Dashboard · Campaigns · Adgroups · Creative · Audiences · Conversions · Reports.
  • Connect Wallet — sign in & billing via wallet.
  • Account balance shown in real time.
Access Web self-serveSign-in Connect Wallet
A2/ HEROND.AD · FUND

Fund the campaign (optional)

Quick top-up of 500 / 1,000 / 2,000 / 10,000 USD or a custom amount — or skip and pay later.

  • 3 methods: Card · Crypto · Wire transfer.
  • "Skip this step" — pay later.
  • Step 1/3 of the campaign wizard.
Amounts 500–10,000 + customPayment Card · Crypto · Wire
Fund Campaign
💳
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Create campaign
🧩
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A3/ HEROND.AD · CREATE

Create Campaign & Adgroup

Name the campaign/adgroup, then pick the adgroup type and pricing model that fit your goal.

  • 5 Adgroup types: Smart Bidding · Source Packages · Audiences · Retargeting · Manual.
  • Pricing model: CPM, CPC or CPA.
  • Contextual hints per choice (e.g. Smart Bidding optimizes toward conversions).
Adgroup 5 typesPricing CPM / CPC / CPA
A4/ HEROND.AD · TARGETING

Precise targeting

Step 3 of the wizard — narrow the audience by location, language and device.

  • Geo — country / region.
  • Languages — user language.
  • OS / device — operating system & device.
Targeting Geo · Lang · OSCombine Audiences
Targeting
🎯
To capture — save A4 to
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Ad type, creative & approval
🖼️
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A5/ HEROND.AD · CREATIVE & APPROVE

Choose format, upload creative & approve

Pick a distribution path and upload the creative, then submit for policy & brand-safety review before the campaign goes Active.

  • 4 network formats: Text · Responsive · Image · HTML5 — distributed to partners.
  • Herond owned placements: Omnibox · Native Feed · Shortcut · Banner · Wallet Push — run directly in-product (pick one of the two groups).
  • Upload artwork + copy, then preview before submitting.
  • Approval: In review → Active (or Pending) — keeps it brand-safe & policy-compliant.
Formats 4 network + 5 HerondApproval Review → Active
A6/ HEROND.AD · TRACK

Track performance in Campaigns

A real-time dashboard: Active campaigns · Total spend · Avg CTR · Impressions, plus a per-campaign table.

  • Top KPIs: spend · CTR · impressions · active.
  • Campaign table: Spent · Impressions · Clicks · CTR · Status.
  • Quick filters: All · Active · Paused · In review.
Metrics Spend·CTR·Impr·ClicksRealtime Yes
Campaigns tracking
📊
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Audiences & Console management
👥
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A7/ HEROND.AD · MANAGE

Manage the full console

Adgroups, Creatives, Audiences, Conversions and Reports — all in one place, reusable everywhere.

  • Audiences: Pixel · Lookalike · Uploaded (CSV — email/wallet/device ID).
  • Conversions & Reports — measure conversions & performance.
  • Creatives & Adgroups reusable across campaigns.
Audiences Pixel·Lookalike·UploadModules Adgroups·Creative·Conv·Reports
Why Herond

A differentiated Web3 ad network

High frequency, diverse formats, an exclusive audience and full transparency — all in one seamless experience.

01

High frequency

4 placements right on the default new-tab screen — a touchpoint every single session.

02

Diverse formats

Search-intent, shortcut, banner carousel, native feed, rewarded push, wallet promo.

03

Exclusive audience

Web3 users with wallets & on-chain assets — an audience no mainstream platform has.

04

Multiple pricing models

CPC, CPM, CPA, native, rewarded, share-of-voice — flexible to any goal.

05

Transparent & safe

Clear AD labels + user-facing toggles → brand-safe and compliant.

→

Ready to partner

Reach out to the Herond team for creative specs and to launch a pilot campaign.